Content Strategy and Online Writing Masterclass

Good online content has become an essential marketing tool for any organisation or individual who needs to have a visible digital profile.

Health, fitness and wellbeing practitioners can use website copy, blogs, e-books and online articles to showcase their specialisms, knowledge and experience.

Well-written, web-friendly copy plays an important role in online search as well as helping to convert online browsers into paying clients. Like any campaign, planning is the first crucial step towards success.

This half-day workshop will help health practitioners and anyone working in the wellbeing and fitness sector to plan, create and curate their own online content.

During the workshop attendees will:

Discover how to develop a professional content strategy,
Learn the ‘rules’ of writing for online audiences,
Get tips and tricks for creating eye-catching headlines,
Understand how to structure blogs and online articles,
Practise writing copy that is easy to read online,
Spend time planning content ideas,
Learn the basic principles of search engine optimisation and the role of key words in search,
Get ideas on how to use the written word in visual communication,
Gain an understanding of how to ‘re-purpose’ copy for different online mediums.

Like all INTEGRATIVE HEALTH EDUCATION courses, this is an interactive workshop and attendees will be able to immediately apply the knowledge gained.

Places are limited to ensure attendees receive individual feedback.

Anyone attending this workshop will find the Build Your Profile with PR and Social Media seminar, held on the same day, highly beneficial.

Upcoming courses:

Courses

INTEGRATIVE HEALTH EDUCATION brings together the best health educators from around the world to present a comprehensive programme of training opportunities. Course subjects include gastrointestinal health, parasites, fungus and bacterial infections, energy and emotional healing practices and mindfulness. If there is a subject you’d like to learn more about, but can’t find a course, just let us know.

Mission Statement

Our vision is that health practitioners can develop the skills and knowledge to employ a variety of practical methodologies that safely bridge the gap between conventional Western medicine and holistic healthcare practices.

Through our training courses we aim to give practitioners, whatever their approach to health and wellbeing, the knowledge, skills and tools that will enable them to deliver the best possible approaches to resolve their patients or client’s health challenges.

Contact Us

Integrative Health Education

+44 (0) 1924 242 851

courses@integrativehealth.co.uk