Build Your Profile with PR and Social Media

Building a reputation and a visible industry profile will help to take your career to the next level. A credible and interesting online presence will also create more patient enquiries and help to convert potential clients into paying clients and turn clients into advocates.

Creating a personal brand that industry peers and patients trust and respect will open new doors and opportunities for personal and professional development.

This half-day workshop will help health practitioners and anyone working in the wellbeing and fitness sector to build their profile using PR, owned content and social media. During the workshop attendees will:

• Define their personal ‘brand’, identify their points of difference and personal niche,
• Identify their audience and its influencers,
• Audit their existing digital footprint,
• Get tips on improving personal biographies and profile pictures,
• Gain an overview of how to create engaging content for websites and social media channels, including blogs and newsletters,
• Learn more tactics to build a strong profile online and offline,
• Understand how to become a better networker,
• Learn how to approach journalists and editors and pitch yourself as an expert spokesperson for editorial articles.

Like all INTEGRATIVE HEALTH EDUCATION courses, this is an interactive workshop and attendees will be able to immediately apply the knowledge gained.

Places are limited to ensure attendees receive individual feedback.

Anyone attending this workshop will find the Design a Content Strategy and Blog Writing Masterclass, held on the same day, highly beneficial.

Upcoming courses: