Build your business in 2017 with PR and media

Presenter: Nichole Culverwell
Location: Middlesex

Make 2015 the year for breakthrough business growth! This one-day workshop is a comprehensive introduction to the many different forms of media and how they can help you attract more clients and grow your business.

Led by Nichole Culverwell, who has worked in PR for over 20 years and specialises in the health and wellbeing sector, this course will cover a wide range of topics to help you implement your own PR and social media activity:

– Introduce the principles of PR

– Understand the different types of media and how they work together

– Create personas and understand how to reach your audience

– Introduction to media relations

– How to use case studies, photography and press releases

– Look at content creation – blogs and video

– Overview social media channels and the rules of engagement

COURSE INFORMATION

The workshop will teach you how to use different media channels to develop a public relations plan that will help to grow your business. Course attendees will learn about how the media works and what makes news and interesting features. We will share tips on handling journalists and look at writing copy that will deliver your messages and unique selling points.

Harnessing social media can be a bewildering and expensive experience but for businesses of all sizes and sectors it plays a key role in today’s communications landscape. We’ll share some inside tips on getting more engagement with your clients and patients through social media.

Attendees will also learn about creating a good content strategy for their website, plus we will look at film and other visual mediums.

Time will also be given to brainstorm ideas, work on your own customer profiles and think about your own campaign, so you’ll leave ready to put your 2015 marketing plan into action.

Upcoming courses: