There is no doubt that blogging is an effective tool to improve your website’s search engine ranking. New content via blogs will create another indexed page on your site, this shows your site is active and creates another page to generate traffic from organic search, which in turn will drive more visitors to your site.

Images are everything. On social media, engagement levels increase where posts contain images; print and online media value good images highly and your website will have more visual appeal. Paying for professional photography is a wise investment and will pay dividends in the long run. But don’t leave anything to chance. Write a really good brief for your photographer and include a list of shots you want to get so nothing is forgotten on the day.

Can you identify the difference between trade and consumer media? There are overlaps but the two channels need a slightly different approach and will want different information from you.

Successful marketing campaigns start with a great list. Forget the scattergun approach, assign sufficient time to building a list of relevant contacts across all your communication channels and then maintain that list by updating with any new names and contacts as you come across them.

Just like you get to know your clients, get to know relevant journalists or bloggers. They are human too. There is no ‘one size fits all approach’.Try to understand their needs, schedules and personalities and you’ll soon know how to best pitch to them.

Consistency is key in communication. Think about your unique selling points and the messages you want your clients to take away from anything they read about you. Write them down, refine them and use them over and over in your press releases, blogs, price lists, websites etc.

Remember, social media is not all about being spontaneous; you can schedule your Tweets and Facebook posts ahead of time. Spending five minutes at the beginning of your day focused on social media can save you time in the long run. Just remember to always check in with your channels regularly so you can respond to comments and react to other people’s posts.

Tweets with pictures get double the audience engagement levels than posts without, so try and use an image whenever you can.

Try changing your cover photograph on your social media page to reflect the season or to promote a new or topical service. It’s a great way of getting your messages out there.

Social media engagement increases by 32% at weekends and is also higher in the evenings so try and post your updates then. You can always schedule key posts in advance if you are busy with clients during those times.