Coming up with fresh ideas for your blog can be hard work for practitioners who are busy with their day job. Why not ask a non-competitive colleague to pen a news piece for you? It will add value and interest for your clients and help to give your blog more variety.
Good news for Tweeters. You no longer need to insert a character before starting a tweet with @username. So you can ditch the dot and know that your tweets will reach all your followers.
If you are writing your own content or blogs be careful to ensure your grammar is perfect. Mistakes and silly errors will do nothing for your professional image. Use the Grammarly online checker or ask a friend to proofread your work.
The new Live film feed on Facebook is an easy way to give your clients a window into your world and share your knowledge. Consider your topic, write down some notes to guide you and buy a tripod. Set up your phone to face you and go live!
Using visuals in social media is a good way to increase interaction with your followers. There are some great graphic tools that you can use to make your social marketing more creative and many of them are free! Try Canva, PicMonkey and Ripl.
When writing for the web, try to include just one key concept or piece of information per sentence and paragraph. This way readers can quickly scan through each paragraph and move on, without missing the important point you want to communicate.
Reading from computer screens is tiring for the eyes and slower than reading from printed matter. Use titles and sub headings to break up text, shorter words, shorter sentences and always avoid using jargon or acronyms.
Writing for the web is totally different to writing for the printed page. We tend to scan content on the web looking for the information we’re after, as opposed to reading it carefully. So adapt your writing style to make it simple and easy to read.
Profile and capture your customers in a description that mixes fact and fiction. Include demographics, age, gender, behavior patterns, goals, skills, attitudes, media and social media preferences and a few fictional details to make the persona more realistic.
Create a set of customer personas to help ensure your blog and social media content appeals to your audience. Personas are a representation of the needs, challenges and behaviors of a hypothesized customer.
Don’t make your blog a big sales pitch, keep content informative, interesting, entertaining and educational for your readers. A call-to-action can be included at the end, this will help to generate leads, without the blog becoming too sales focused. You could offer a free consultation, discount or some additional information that can be downloaded.
Establishing trust and proving expertise is an established strategy for marketing health brands or services. Through your blog you can show your knowledge, compassion and experience. In fact, blogs are the 5th most trusted source for information on the internet.
Our vision is that health practitioners can develop the skills and knowledge to employ a variety of practical methodologies that safely bridge the gap between conventional Western medicine and holistic healthcare practices.
Through our training courses we aim to give practitioners, whatever their approach to health and wellbeing, the knowledge, skills and tools that will enable them to deliver the best possible approaches to resolve their patients or client’s health challenges.
